Giselle Fraser's profile

ONE-A-DAY rebranding

One-A-Day Rebranding

I know giving this project I wanted to do a multivitamin. From doing research One-A-Day seems to be one that needed some guidance. My goal for this re-brand is getting One-A-Day out of its comfort zone, and replace some elements that wasn't needed such as the gradient behind the One-A-Day or the fruits. I did wanted to keep the one since it is a huge staple to their brand.

It was fun exploring different opportunities that I can take with this rebranding while having "New look Great taste" type of feeling it can bring while still sticking with the authentic that customers remembering the brand being.

Click HERE for my process!
Click HERE to see my process!
ONE-A-DAY rebranding
Published:

ONE-A-DAY rebranding

Published: