![man running on an athletics track](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fe254c153805623.63360fa4f0d92.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/78c548153805623.63370151d9b27.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dd6d97153805623.63370151d898f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/ab1795153805623.63370151d6792.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/42956e153805623.63370151d77e9.jpg)
LP Running - Visual Identity
PT-BR
A LP Running é uma assessoria em corrida de rua de Joinville - SC, que oferece treinos personalizados, presenciais e online, voltados a prática da corrida de rua, tanto para nível iniciante quanto nível avançado.
O nome é formado pelas iniciais dos fundadadores da empresa. A marca visa proporcionar aos corredores uma experiência prazerosa no esporte que é cada vez mais agraciado pela população.
Foi incorporado ao símbolo, as iniciais, formadas por uma pista de atletismo e as veias do corpo humano, representando a paixão pela corrida de rua.
![Running track, people and veins.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/366198153805623.63360fa4ee7e5.jpg)
SPORTS . RUNNING . OVERCOMING . CHALLENGES
ENGLISH
LP Running is a running consultancy in Joinville, Santa Catarina, Brazil, that offers personalized training, both on-site and online, geared toward the practice of running, for both beginners and advanced levels.
The name is formed by the initials of the company's founders. The brand aims to provide runners with a pleasurable experience in a sport that is increasingly popular among the population.
The initials were incorporated into the symbol, formed by an athletics track and the veins of the human body, representing the passion for street running.
![Explicação da criação do símbolo e grid.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0aeed5153805623.63360fa4f1d9b.jpg)
EN
Running Track - inclination = movement
initial letters L and P - circulatory system
![Colors of the project: black and red.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b04f00153805623.63360fa4e5892.jpg)
![phrase and LP symbol on a black background.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2ca631153805623.63360fa4ebc89.jpg)
EN - The race is in our veins
![Red LP logo on a black background](https://mir-s3-cdn-cf.behance.net/project_modules/1400/837dd0153805623.63360fa4e2e52.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/60f3b2153805623.63360fa462193.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/5a4f1f153805623.63360fa46459c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/64d6e8153805623.63360fa465846.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/89657c153805623.63360fa463413.jpg)
![Text LP Running on a black background](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ebdc6f153805623.63360fa4e7c95.jpg)
![Two black and red squeezes with the LP Brand.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bc0d67153805623.63360fa4ea691.jpg)
![Billboard with grass in front](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a91448153805623.63360fa5000f7.jpg)
![Runner looking at the smartphone](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e5c985153805623.63360fa4e45da.jpg)
![Man running near a billboard](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e15a18153805623.63360fa4efa85.jpg)
![Old man running with red stripes in the background](https://mir-s3-cdn-cf.behance.net/project_modules/1400/05fae6153805623.63360fa4ed1df.jpg)
![Woman running and looking at the smartphone](https://mir-s3-cdn-cf.behance.net/project_modules/1400/96d87b153805623.63360fa4f2fba.jpg)
![woman running and looking at the smarthone with instagram on screen](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f04b95153805623.63360fa5013d0.jpg)
![Woman leaning on a wall after running](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f5d9e3153805623.63360fa502a06.jpg)
Projeto de Identidade Visual criado em 2022
Director:
Mauricio Zanon
Designer:
Mauricio Zanon
© Mauricio Zanon Studio
Follow me on Instagram
Visit my website: https://zanon.studio