Kimberly-Clark Products: Huggies®, Viva® & Kotex®
Concept Design
The design challenge was to clearly differentiate the breast cancer survivor story from the preventative health tips. By strategically employing the breast cancer pink on the top and bottom of the design I was able to create a distinct separation between the breast cancer awareness information and the survivor story.
Icon Design
I created icons that encapsulated the preventative tips key message while also providing a visual focal point.
Design Extension
The original concept was extended across Kotex® and Viva® packaging and POP displays within Kroger stores nationwide.
