![brand identity burger Fast food Food Packaging identity label design Logo Design package restaurant visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b9f845153607805.63348cc03266f.jpg)
SMASH BURGER
Logo / Visual identity / Packaging
Smash Burger is a fast food restaurant located in Kyiv, Ukraine. It offers a diverse variety of hamburgers, drinks. The logo combines the image of a burger and the letter S from the name. The main goal was to design a minimalistic yet attractive brand identity inspired by 70s American fast food diner, but adding a modern touch to it.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/da4f8a153607805.6332f4d7c3722.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1122c2153607805.6332f4d7c2b57.jpg)
![brand identity burger Fast food Food Packaging identity label design Logo Design package restaurant visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7f8454153607805.6332f4d84ec3f.jpg)
![brand identity burger Fast food Food Packaging identity label design Logo Design package restaurant visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ecf453153607805.633472c2e732d.jpg)
![brand identity burger Fast food Food Packaging identity label design Logo Design package restaurant visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a32ac2153607805.63334278c49c2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/37d2df153607805.633350237c956.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/495d0f153607805.633350237d14d.jpg)
![brand identity burger Fast food Food Packaging identity label design Logo Design package restaurant visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a657f2153607805.63334278c534a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3e1f2d153607805.633350249a58e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/034f1f153607805.6333498a833c4.jpg)
![brand identity burger Fast food Food Packaging identity label design Logo Design package restaurant visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4e77bb153607805.633426c13c0dc.jpg)
![brand identity burger Fast food Food Packaging identity label design Logo Design package restaurant visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/134768153607805.63346445b9035.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/99de05153607805.633426c0e741f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/94031c153607805.633426c0e7d27.jpg)
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