HUNKEMÖLLER 'SEXY' FLAGSHIPSTORE
ANTWERP, BELGIUM
With 500 m², the location at the Meir in Antwerp is Hunkemöller’s largest flagship store ever. The store has the look and feel of a Hunkemöller mansion, divided into various sections devoted to different moods. The flagship store sells all of the product groups in the Hunkemöller collection, exhibiting them creatively with special techniques, such as an 'intelligent lighting system' for the window displays, digital signage, a Sexy Shapes bra bar and even distinctive fragrances for each product group. There is also a VIP fitting room, where you can change the lighting and background to suit your mood. In short: this is a store that takes shopping for lingerie to a whole new, multi-sense, dimension.
Design by Simone Pullens
Branding & graphics by Serge Haelterman
for Creneau International
