Bates Creative worked closely with the Thomson Reuters team to evolve the final printed edition of Exchange into an Adobe DPS app. The design leveraged elements of the printed piece while maintaining a very clean look and feel desirable for app users. Animated charts and graphs were created to keep users engaged throughout each article. For the launch issue, animation was used on the cover to show subscribers a preview of what to expect inside the issue. With a new public-facing app, Thomson Reuters is now able to expand its reach and share its content with a larger audience of financial professionals while reaching its goal of providing information that helps those professionals drive profitability, connect, collaborate, and manage risk.
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