I was tasked with concepting and creating a booth design for Dreamforce, one of the biggest conferences in San Francisco.  We had a large Gold booth assignment, and wanted to take advantage of the most floor space possible. Our grand giveaway was a Smart car, and we initially wanted the car itself in our booth. Over many iterations we decided to save space by not hosting the car itself. A large, video wall was installed to actively showcase our products, our messages and key information about InsideView. Smaller, portable iPad stations showed product videos and demos, while separate monitors allowed for individual walkthroughs and sales opportunities.