Nicole Gröff's profile

Psicóloga Natália Maurer

Nicole Gröff
•


NICOLE GRÖFF              BRAND DESIGN 2022
Identidade Visual e Social Media



Psicóloga Natália Maurer
PSICOTERAPIA PARA CRIANÇAS, ADOLESCENTES E ADULTOS

Este é um projeto de marca e ilustração desenvolvido para a Psicóloga Natália Maurer, formada em 2022 pela Universidade do Vale do Rio dos Sinos. O desafio foi unir os diferentes atributos da marca em um design equilibrado, atendendo às necessidades do seu abrangente público-alvo, composto por crianças, adolescentes e adultos. A identidade visual transmite sensibilidade e delicadeza, com um logotipo discreto e sofisticado, enquanto cores e ilustrações revelam um lado moderno, comunicativo e criativo. A paleta se desdobra do grafite ao branco, da dor à cura, passando pelo azul da confiança e construção de vínculos e o amarelo, da iluminação e entendimento.





Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
> Moodboard



[en]
Natália Maurer Psychologist
PSYCHOTHERAPY FOR CHILDREN, TEENAGERS AND ADULTS

The challenge of this branding and illustration project was to combine the different attributes of the brand in a balanced design, attending the needs of its wide target audience. The visual identity conveys sensitivity and delicacy, with a discreet and sophisticated logo, while the colors and illustration style show a modern, contemporary, communicative and creative side. The palette goes from graffiti to white, from pain to healing, through the blue of trust, of the construction of bonds, and the yellow, of enlightenment and understanding.




Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity
Brand Design emotional design Human Illustration organic illustration psychologist psychology visual identity



Obrigada! Thank you!
Interessado em um design para sua marca? Entre em contato
Are you interested in Brand or Packaging Design? Contact us
...

Nicole Gröff
Site   |   Facebook   |   Instagram   |   Pinterest



Psicóloga Natália Maurer
Published:
Nicole Gröff's profile

Owner

Nicole Gröff's profile
Aschaffenburg, Germany

Project Made For

user's profile
JOBS DAS MINAS - SUL
user's profile
Brandual
user's profile
Girl Power Design BR
user's profile
Design do Sul [LOTADO]
user's profile
Design do Sul 2

Psicóloga Natália Maurer

Published:

Tools

Creative Fields