Can cheese run?
- Yes! -
The client needed a cheese running to use it as a mascot at the trail running event.
He wanted it to be simple and cute. The only thing he couldn't decide is the shape.
I made up two first drafts — round and triangle — for him to choose from.
Though the triangle version was chosen, the round one came in handy on social media later.
The client also mentioned he needs only a black & white version
because he intended to print it on white promotional bags.
With the new type of cap, the idea of a melting head popped up.
The cheese became a symbol of the event!
Thanks for watching!
