Concept to production under Concept Designs Inc.

The design is to provide a modular system that allows the retailer to display the LG phone to be a separate class of their own from other brands. The acrylic tube elevates the phone. LED lights are projected to the top of the tube to create an illuminated "halo" around the phone.
My responsibilities include designing and project managing the production with a factory from Asia.

Award: Gold - Design of the Times