A freelance contract for proposal of an Experiential marketing campaign for Coca-Cola.
A short deadline and their intended use for slides in a proposal, limited me to outlines created in Adobe Photoshop and Illustrator. I added some red spot coloring to show some of the proposed branding possibilities.
spontaneous flash mobs above, and swing sets located in the city below
coca-muses
coke and tech
In campus cafeterias
on campus engaging students
Blackboards set up in outdoor locations for people to write down expreiences they have enjoyed along with coca-cola products
Branding on and in Matatus, the main form of public transport in kenya
Kenya is exploding with construction, so construction sites would be a choice marketing location
Traffic is another common aspect of Nairobi as the Government tries to improve the road network
The police can get some too :P
gift bags and balloons outside malls
masseuses in the workplace
shoe shines are still a regular feature in a sometimes dusty Nairobi CBD
outdoor events
Partnerships with different companies that sell coke products
brand ambassadors in the supermarkets
thank you
