Łajzol Serious

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This is Łajzol’s first solo album after 20 years of rapping in other crews and projects. The artist wanted us to play with his image in a non-standard way. Łajzol Serious, the album’s title, is obviously a reference to the famous line “Why so serious?” from the movie The Dark Knight with Heath Ledger. The music album shows different sides of Paweł – both the wild, the bragga and the darker, more reflective one.

The idea is to tell a story of emotional states, by means of deforming facial expressions, and apparent joy (sticking on a smile). The frugality of colors and the tone of the photos were to be a tribute to the world of comics and a clear reference to the Joker as well. The whole expression was supposed to be exaggerated, not entirely serious – if we play with one’s image, let’s do it boldly. The use of scenographically simple elements (a prepared zine, hand-made collages created on set, glasses, grills) allowed to build a coherent and visually strong story of laughter and more aggressive, crazy (absurd?) shots/frames.