dance point is a contemporary dance school.
they provide group and individual dance classes in hip-hop, jazz funk, salsa, high heels, vogue, contemporary and many more.
task:
design a logo and elaborate company's visual identity which would communicate a sense of motion, be trendy and unique at the same time, and appeal to young adults and millennials; create bold and vivid visual language based on passion for dancing.
solution:
the logomark combines a symbol of infinity referring to life in general and first two letters of the company's name as well as represents an open dynamic form alluding to dancing. scarlet color embodies passion and movement. sans serif font gives a contemporary vibe, the letter forms are springy just like muscles in work.
the visual identity's based on combination of bouncy lines representing the freedom of movement and Greek-mural-inspired illustrations alluding to goddess of dance Terpsichore. gradients remind of neon studio lighting.
the logomark combines a symbol of infinity referring to life in general and first two letters of the company's name as well as represents an open dynamic form alluding to dancing. scarlet color embodies passion and movement. sans serif font gives a contemporary vibe, the letter forms are springy just like muscles in work.
the visual identity's based on combination of bouncy lines representing the freedom of movement and Greek-mural-inspired illustrations alluding to goddess of dance Terpsichore. gradients remind of neon studio lighting.
dance point — школа современного танца.
школа предлагает групповые и индивидуальные уроки танцев в стиле хип-хоп, джаз-фанк, сальса, high heels, vogue, contemporary.
задача: разработать логотип и фирменный стиль компании, передающий ощущение движения и ориентированный на молодое поколение и миллениалов; создать смелый и яркий визуальный язык, основанный на страсти к танцу. дизайн должен отвечать духу времени и быть уникальным одновременно.
