The Jungle is a plant nursery that puts all their time and effort into growing the most beautiful and healthy plants. With their many years of expertise, they know exactly how to do this. All plants from The Jungle are very long lasting and healthy.

Since this plant nursery has such a passion for plants, this had to be communicated in the branding as well. The primary logo has a leaf disguised in the letter 'G'. This also serving as the brand mark. The monogram also depicts leaves. 

The colour palette is inspired by the plethora of green colours that are found in nature. Ranging from a deep dark green, to a lighter green, provides a nice contrast. This contrast is also found in the primary font, which is round, whereas the secondary font is a detailed serif. 

The goal was to create luxurious atmosphere around the brand to demonstrate their seriousness and thought leadership for plant care.