The assignment was to create a series of three Public Service Announcement ad posters that could be used in a print campaign. Each poster should express a distinct idea, but relate to the collection of three as an obvious set.
I chose to create for the She Can STEM campaign. She Can STEM is a campaign to encourage middle school girls to get interested in and stay in STEM classes which are science, technology, engineering, and mathematics.
As a mother of four daughters, I feel passionately about the role of women in STEM and the opportunity they have to influence and change the world.
She Can STEM PSA ad council poster using Photo by Vanessa Loring: https://www.pexels.com/photo/a-girl-holding-a-red-plastic-box-with-electric-wires-7869089/
She Can STEM PSA ad council poster
She Can Stem PSA ad council poster
using Photo by turek: https://www.pexels.com/photo/microorganisms-under-a-microscope-10448365/
and Photo by Mikhail Nilov: https://www.pexels.com/photo/a-girl-using-a-microscope-8923577/
Each poster was created using Adobe Photoshop, Adobe Illustrator, and Procreate. I chose to use Klint Std for the headline and taglines as well as the URL.
