MENSWEAR FULL COLLECTION

ÄSH

MENSWEAR COLLECTION

Designed for trendsetters, men who define the trends and help popularize new trends in the fashion market. The ÄSH collection presents innovative and highly trendy pieces, inspired by street style trends and renowned designers from catwalks, the collection is innovative and modern, with eye-catching graphic designs on the garments. Unique types of finishes and trims give the collection a minimalistic but functional feature, as the collection emphasizes high quality in all materials and finishes of the pieces. Technologic synthetic fabrics and heavy 100% cotton fabrics compose the collection and communicate information about technology, modernity, and comfort. Combined with the utilitarian trend, the result is pieces rich in detail with high functionality. Details such as cords, tags, stripes, and zippers in different sizes and finishes complement the collection and set the essence of this streetwear brand.

Timeless utilitarian themes are still on the rise, whether in a more minimalist way to create a more formal look or in a maximalist way to accentuate three-dimensional designs with contrasts and high-visibility reflective details. Pockets, zippers, and trims emphasize this functional look.

Alongside the more serious proposals, fun elements should still appear in more youthful pieces, such as photo prints and colourful jeans bringing that happy aspect to pieces that appeal to natives of the digital age.

The sports references that boosted the streetwear phenomenon in men's fashion are still on the rise, present in the use of edging with ribbons and striking brand exposure.

COLOR CHART

Neutral tones start to come back into the spotlight after being off the radar for a few seasons. Classic masculine shades like grey, beige and brown are reinvented and brought together in collections focused on modern design. One-colour pieces stand out. Whether neutral or vibrant colours, the monochromatic look is an essential trend.