第九屆來自亞洲的設計力量
9th The Power of Asian Design
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Production：突形蟲 otherworm
Category：Visual Identity
Client：亞洲大學 Asia University
Years：2022
Designer：陳品丞 Chen Ping-Chen
3D Artist：閻青攸 Yoyo Yan
Print Manager：陳宏泰 Chen Hung-Tai
Photography：阿滿 @brim_shot、蔡德煌 Tsai Te Huang（on-site）
Print Manager：陳宏泰 Chen Hung-Tai
Photography：阿滿 @brim_shot、蔡德煌 Tsai Te Huang（on-site）
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「來自亞洲的設計力量」活動於2022年邁入第9屆，每年度的活動視覺設計，均由16個圓連線的「亞」字、以及象徵”A”的向上三角標示構成。
為求在同樣的設計規則下，進一步開拓「來自亞洲的設計力量」活動形象的可能性，我們採取了有別於以往的表現策略。
< 一場貫古通今的造山運動 >
「山」在亞洲文化中蘊含了神聖智慧、登峰造極等正面積極的印象。而活動內講師與學員之間的互動光景，就猶如板塊碰撞形成的造山運動。我們以現代化的3D繪圖技術，重新描繪一座古老山峰，配合抽象化「日夜」、「時鐘」意象的幾何漸層圖形及螢光黃色的點綴，試圖捕捉蘊藏在古老智慧中的嶄新視野－即「來自亞洲的設計力量」。
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The ninth Power of Asian Design International event was held in 2022. The visual impression for each year’s Power of Asian Design International event is composed of the Chinese character “亞 (i.e., Asia)” formed by 16 circles and an up-pointing triangle representing the letter “A.” To further expand the image of the Power of Asian Design International event while maintaining the same design principle, we adopted a different expression strategy.
< Orogeny that transcends time >
Mountains have long represented divine wisdom and pinnacles in Asian cultures. The interactions between lecturers and students in Power of Asian Design International are comparable to orogeny. We use the modern 3D illustration technology to repaint an ancient mountain; abstract geometric gradient graphics representing “day and night” and “clocks,” together with fluorescent yellow embellishments, are applied to capture the new perspectives embedded in ancient wisdom, thus facilitating the “Power of Asian Design.”
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