Client: JWU Admissions MarketingChallenge: Create awareness and interest for the second annual ADCAMP event to be held Friday, 2/14 in the Adlab. ADCAMP is an intensive 2 1/2 hour exercise for interested advertising candidates from high schools. Students work with other JWU AD Students (some ADTEAM members). Together they work on a project and present their work to faculty, administrators and their parents.
Target: Admission marketing reps, High School Counselors, High School Junior/Seniors