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Estrategia de comunicación
Empresa Pública municipal de vivienda de guayaquil
Reducir el déficit habitacional que existe en áreas rurales de la ciudad de Guayaquil, con la finalidad de brindar a los guayaquileños viviendas dignas y accesibles por medio de la creación de proyectos habitacionales impulsados por la Municipalidad de Guayaquil y ejecutados por la Empresa Pública Municipal de Vivienda.
Difundir los planes habitacionales, que la Empresa Pública Municipal de Vivienda desarrolla para los guayaquileños.
Comunicar la misión, visión, valores y resultados de la gestión, a las familias guayaquileñas.
Publicar en las redes sociales y medios las diversas actividades que se realicen para el cumplimiento de la gestión.
Educar a nuestra audiencia acerca de temas relevantes a las soluciones de vivienda y el contexto social que se desarrolla en nuestra gestión.
PILARES DE COMUNICACION
Institucional - Informativo - Comercial - Testimonios
![Advertising comunicación identity marca marketing Politica publicidad social media Socialmedia strategy](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c7f733146473231.62cb262794479.png)
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Contenido humanizado.
Comunicación sobre los beneficios, requisitos, convenios y programas que ofrece la EP Municipal de Vivienda.
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Desarrollo de videos corporativos.
Elaboración de material publicitario para eventos, se desarrolla por cada plan habitacional con su respectivo key visual.
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![Advertising comunicación identity marca marketing Politica publicidad social media Socialmedia strategy](https://mir-s3-cdn-cf.behance.net/project_modules/1400/324bc6146473231.62cb006d2addd.png)
![Advertising comunicación identity marca marketing Politica publicidad social media Socialmedia strategy](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9ce3cc146473231.62cb111eaf81b.png)
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