DIGITAL DIVERSITY FESTIVAL
ESSENCE
A festival aimed to critically explore the obstacles and opportunities of digital media for digital harmony through a variety of forums, workshops, performances, and also showcases by the Diverse Voices Grant Winners. The pandemic has shown the importance of the digital future, without leaving anyone behind – a diverse online audience. Social media influencers, faith community leaders and journalists engaged the participants through show-stopping digital media contents and entertaining interactive games emphasizing on religious inclusivity and co-existence.
GOAL
A theme was needed to determine the flow and feel of the entire event. Stressing on embracing differences and shunning discrimination within the community, a modern cyberpunk theme was decided upon unanimously with the festival producer. The cyber element was derived from the digital and tech mode of the festival while punk represented the rugged diversity of the Malaysian spirit – spanning even further than culture and religion but also the physically challenged.
UNRAVELLING
The key art was the centrepiece of DDF – a bespoke piece marrying all the colours and joyfulness of Malaysia. The result was a concrete branding of colourful proportions; distinct, vibrant and inviting. The essence of branding was applied across all mediums of posters, banners, print and also digital advertising.
DELIVERABLES
Key Visual
Merchandise
Social Media Post
UI/UX
WEBSITE
