Just like everyone has a favourite team in IPL, similarly, everyone has a favourite colour in Cadbury Gems too. Taking this thought ahead, we made a campaign by taking the chocolate to the cricket field. It was the smallest brand in its category but made a huge impact with this campaign.
Client: Cadbury Gems
Agency: Ogilvy Mumbai
Agency Creative: Vipul Indulkar, Nikhil George, Devika Srinivasan
My Roles:
Original idea
Concept writer
Visualiser
Art director
Co director
Launch Ad for the Indian Premier League
Treat of 10 films together
well there was no brief for this campaign, when we proactively did this and showed this to client they immediately asked to make this into a campaign for IPL
