Typography based project that I found to be very interesting and challenging.
The first stage involved filling out a multiple page booklet with questions involving personal details, opinions and thoughts ie. Favorite animal, color, book, politician etc.
They were then scrambled among the studio and rehanded out anonymously. The new booklet then had to be extracted and interpreted in the form of a typeface font.
My solution to a disney lover and somwhat bipolar personality resulted in thick and thin strokes with playful curves that give the typeface a very easy and fun feel. However the twist of the story was to integrate the style of books being read, being 50 shades of grey, I contextualised the typeface as used for a condom brand, to fit all the information accordingly, with success.
The first stage involved filling out a multiple page booklet with questions involving personal details, opinions and thoughts ie. Favorite animal, color, book, politician etc.
They were then scrambled among the studio and rehanded out anonymously. The new booklet then had to be extracted and interpreted in the form of a typeface font.
My solution to a disney lover and somwhat bipolar personality resulted in thick and thin strokes with playful curves that give the typeface a very easy and fun feel. However the twist of the story was to integrate the style of books being read, being 50 shades of grey, I contextualised the typeface as used for a condom brand, to fit all the information accordingly, with success.
