BUSINESS: A hat business that sell the highest quality, finely woven panama hats. Formed by two sisters, Chloe and Verity, after visiting Ecuador and falling in love with the style.
TARGET AUDIENCE: Women aged 25-50 who appreciate a premium and luxurious shopping experience.
PROJECT GOAL: To create a feminine and timeless design that focuses on simplicity and elegance.
I wanted to create a brand that would not only appeal to today's modern audience but also be timeless enough to stand the test of time. The main aim was to create a brand that was fresh and new but still retain elements of vintage design which is why I decided on using some of the traditional elements such as serif fonts and minimalistic illustrations. The earthy colour palette provides a delicate touch, complementing the roots of the brand.
Interested in working together?
Fill out the enquiry form on my website and we can have a chat about taking your business to the next level!
