Budgeting app for young adults
The product:
The budegt app enables young adults manage their money so that they can complete their saving goals. Young adults in India are in need of education about savings and investments. They also need some way to manage their finances.
The goal:
Design a website and app to help users keep track of their money and learn about investing
My role:
UX designer designing an app for movie theatre snack ordering from conception to delivery. Responsibilities include Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Target Audience:
Users above 18
User Research:
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was working young adults who are not able to manage their finances.
This user group confirmed initial assumptions about the website, but research also revealed that tracking system for money was not the only factor limiting users from being able to save money. Other user problems included not enough information (and in one place) available to understand finances.
Digital wireframe
Usability study: findings
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Usability Study: Findings
Impact:
The app’s in built payment was very useful for the users so they could keep a better track of their finance
What I learned:
While designing, I learned that the first ideas for the app are only the beginning of the process. After doing a usability study only I could come up with a good option for the user flow.
Next Steps:
Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
Conduct more user research to determine any new areas of need.
