Radio Reloj
With 75 years of continuous transmission, the radio enterprise Radio Reloj one of the most important in its country, decided to transition to a transmedia format and requested our help to create their visual guidelines. After a diagnosis, we realized that their logo needed a refresh to be able to be used across multiple media. We identified legibility and reducibility issues that corrected and enhanced the font treatment in the logo.
Since the logo was rooted in their history we decided to keep their essence and build a visual history around it that allows them to be recognized not just by their sounds and voices but also by their look. We made their main red brighter, added some secondary colors and improved the structure of the logo characters. We also created a distinctive brand device that helps the visual system to stand out on social media platforms.
Deliverables: Brand Strategy and Diagnosis, Internal communication diagnosis, Brand Identity, Communication and Crisis Guidelines.
Team Leader and Designer: Emmanuel Cantón
Communication: Liliana Hurtado, Amadys Morera
Assistant Designer: Albanis García
