BMW 3 Series : Microsite (GCD)
For the first time ever, BMW launched a new 3 Series Sedan with three distinct model lines: Luxury, Modern and Sport. The positioning for the launch campaign was 'Impossibly Better', and we were challenged with creating a microsite that lived up to this as well as showcased each line's unique features.
To give our site depth and style we used parallax navigation, but unlike other parallax sites, this one is the first to allow the user to flow in any direction.
