NEXT is an annual exhibit in which the work of graduating students of the Corcoran College of Art + Design is on display, so the projects in this exhibit are part of a semester-long thesis project from students of all majors.
In NEXT my project would talk about the important role of graphic design when depicting our pop culture, specially through its music. If we look back at the history of pop music, we can distinguish a particular aesthetic for almost any given time. Thanks to the work of designers today we have a visual clue of how these times looked aesthetically. I chose to talk about his topic because music is something almost anybody can relate to. Who does not remember the cover of his/her favorite music album. Graphic design in a figurative way, gives an image to that intangible voice of music. Nowadays in our highly visual culture, the visual side of music has become as important as its sounds, for this has to speak to that audience the artist is trying to reach; and when this is accepted by the masses it becomes part of the pop culture. In this sense works such as album covers, posters, band logos, and others quickly become artifacts of culture. These artifacts that later will resonate with generation to come, as it did with its own generation, are product of the work of talented designers. For this reason graphic design is an essential part of our culture's history. My project seeks to bring attention to this aspect of graphic design, and how this contribute to our culture.
In NEXT my project would talk about the important role of graphic design when depicting our pop culture, specially through its music. If we look back at the history of pop music, we can distinguish a particular aesthetic for almost any given time. Thanks to the work of designers today we have a visual clue of how these times looked aesthetically. I chose to talk about his topic because music is something almost anybody can relate to. Who does not remember the cover of his/her favorite music album. Graphic design in a figurative way, gives an image to that intangible voice of music. Nowadays in our highly visual culture, the visual side of music has become as important as its sounds, for this has to speak to that audience the artist is trying to reach; and when this is accepted by the masses it becomes part of the pop culture. In this sense works such as album covers, posters, band logos, and others quickly become artifacts of culture. These artifacts that later will resonate with generation to come, as it did with its own generation, are product of the work of talented designers. For this reason graphic design is an essential part of our culture's history. My project seeks to bring attention to this aspect of graphic design, and how this contribute to our culture.
The main premise I want the viewer to get from my exhibition is that design is the catalyst between music and culture.
Early sketch of my exhibit's layout.
Posibble tittle treatment for info-graphic video for the exhibit.
These two tittle treatments above are posible compositions I would like to use in the video, for now they are just part of my ideation process.
This is the second part of my video, in which I have a timeline of album covers for people to look at or listen at the exhibition.
