The Kobe Prelude Pack features all eight of Bryant’s signature shoes engineered for performance. The collection celebrated his career accomplishments and fused them with historical art movements. This infusion of performance design mixed with art paints a small picture for what’s to come for the KOBE 9 Elite. Each shoe was to be released one week at a time, leading to the launch of the Kobe 9.
D-CD was briefed to not only create a dramatic setting for this 8 week unveiling, but also to commission an artist that could create a piece that could be revealed on the day of the shoe launch. We worked closely with the artists at every stage so that the final piece represented the story behind each shoe, and make the sure the color pallet complimented each shoe.

For a detailed look into each shoe, visit http://www.nike.com/us/en_us/c/basketball/the-kobe-prelude-pack
The Nike Vaut was to be the venue, and it was our mission to transform the space that we had worked in before into a clean gallery style environment.
This 8 week reveal was to lead to the upcoming Kobe 9 Elite, so to tease the new silhouette of the innovative high top, we shrouded it by having it appear to be pushing through the surface of the wall. This notion of shrouding was also used to drape each piece of artwork. 
Buildout by GDLA.