The Neue Residenz (»New Residential Palace«) is one of the eight exhibition locations of the Salzburg Museum. On about 3,000 square meters of exhibition floor space, the museum presents the art and cultural history of Salzburg. In addition to permanent exhibitions, special exhibitions are shown in the »Kunsthalle« on the lower floor, presenting objects from the collections in a monographic and cultural-historical context as well as loaned works that deal with Salzburg and the people who live and work here.

The special exhibition »Café Salzburg – Places. People. Stories.« is dedicated to the public and private consumption of coffee, with a focus on the specific developments in the city and region of Salzburg. Salzburg’s cafés as social places have changed again and again over the centuries and adapted to the needs of the population. A café was seldom just a coffee house but also a meeting place for a wide variety of social groups and often a dance venue or wine inn in the evenings. As the coffee house changed, so did the drinking customs and with them the tableware used and the methods of preparing the beverage. In the last 322 years, cafés in Salzburg have repeatedly been confronted with new currents, trends, behaviors and crises.

In the exhibition design, we continued the tonality of Thomas Wizany’s exhibition architecture and developed a subtle color concept for the accompanying texts and surfaces. Typographically, we opted for a mix of »SangBleu Sunrise« and »The Sans«, reflecting both the historical and the modern. Particular attention was paid to the sustainability and recyclability of the materials used. For museum didactics, we developed abstract cocoa beans and shapes in refreshing colors for the »Chocolate Path« as a strong contrast to the rest of the exhibition.

As an accompanying publication, we designed the book »Café Salzburg – Places. People. Stories.«. Available in bookstores.