MeadJohnson provides a good deal of material to neonatal nurses they are unaware of.  For a sales rep to offer those materials on the fly, an iPad presentation is the perfect platform.

 

Using Adobe's Digital Publishing System, detailed wireframes were quickly converted to an application that enabled reps to preview the content and then email the requested materials to nurses.  In this case, the first 4 screens show wireframes that are remarkably similar to the creative execution below, which is a nice testament to the fidelity of the wireframes.