Arizona Valley
This project is about creating a brand for a garden center based in a tropical state. The idea is to build a modern & personal identity around tropical trees, garden products.
How do we brand a physical store ? From a logo into craft packaging, here is the process :
Arizona sells tropical flowers & plants such as cactus, palm trees, agaves ... This family business is synonymous with quality, conviviality, minimalism and eco-friendly. We decided to design a rather simple and minimalist logo with a personalized touch that recalls the origin of the company, its personality : eco-farming & tropical trees.