Little&Pretty was a gift brand located in Queenstown, New Zealand. Inspired by mother nature, the brand wants to show the beauty of New Zealand to more people around the world. I had the opportunity to create the brand identity and six illustrations, and thanks to Luca for the beautiful instore photos. The approach was to build a tourist-focused brand that highlights and creates some small and beautiful things, sharing cute and warm
natural elements, to decorate daily life with some sparkling, beautiful things that make people smile.
natural elements, to decorate daily life with some sparkling, beautiful things that make people smile.
Little&Pretty 创立于疫情后第二年，那时大部分人都经历着封锁难熬的日子，创始人居住在美丽的新西兰皇后镇
她想把美好的新西兰自然风光和动物分享给更多的人，创造出一些小而美的物件，希望这些闪闪发光的可爱小东西
能提醒人们关注大自然的美好，给或难熬或平淡的日子，多增加一点微笑
她想把美好的新西兰自然风光和动物分享给更多的人，创造出一些小而美的物件，希望这些闪闪发光的可爱小东西
能提醒人们关注大自然的美好，给或难熬或平淡的日子，多增加一点微笑
