THE CLIENT
MANGO - fresh juice bar. The brand sells various kinds of juices, smoothies, fruit cocktails and sodas.
THE OBJECTIVE
Main associations: ripeness, succulence, brightness and flashiness. Make an unforgettable first impression.
The main value of the brand is the freshness of the products from which are prepared in drinks.
"We want the logo to convey associations with the ripest fruits. We always try to find the best for our customers, not only to make a good first impression, but also to make everyone a regular client."
During the season, most of the fruits are brought from the adjacent plantation.
THE SOLUTION
Under the main part of the logo, a font was developed that conveys the modern approach of the brand and helps to attract a young audience.
The color solution focuses on the fruit - reflecting brand name.
Mango can be used as a separate graphic element - symbol, as well as pattern format.
