The flooring industry has seen many changes over the years - especially in how consumers search for the perfect floor at the right place. In a nutshell, consumers are researching online more, and visiting in-store less. This presented a challenge to Hardwood Direct that wasn't as easy as simply publishing a website. A significant investment was made to establishing proper online branding and integrate online tools that would help customers shop and make an informed decision online. To reach the proper demographic masses, extra effort was spent on strategic search engine optimization.



- Online catalogue showcasing all types of flooring offered

- Customized CMS to allow for immediate updates to inventory

- Abilty to browse by keyword, species, brand and/or manufacturer
- Embedded inquiry forms allowing consumers to easily connect with Hardwood Direct
- An agressive search engine optimization strategy



The website we designed for Hardwood Direct has produced significant results for our client. Not only does it rank high in Google amongst strong competition, it boasts excellent conversion rates. The methodology was no secret - we simply built a website that we, as consumers, would appreciate.

Check it out at http://hardwood-direct.com.