Follow Me (stylized as follow_me) is an initiative centered around social media  awareness.  Where most social media-centric campaigns center around just the user, follow_me focuses on both the user and the user’s current or future children. The central focus of Follow Me’s campaign is to influence positive decisions when posting to social media, keeping in mind both the current and future repercussions that could be associated with the user’s social media presence.

Follow Me’s branding elements support the structure of the campaign by taking a more mature topic and presenting the aspects of the subject in a child-friendly manner.  The bright colors and fun characters attract attention to the advertisements, which are found in the form of billboards, bus stop signage, social media posts, and buttons.  With its ability to attract attention, the advertising of Follow Me reaches many in an effort to emphasize the initiative’s tagline: what you see is what you get.