Fork Yeah Style Guide is a gourmet cake food truck based in New York and targeted toward unique "foodies", young adults between 16 to 30, and anyone who wants a gourmet experience in a convenient and price conscience bite. The style is meant to be bold and fun, which reflects the company's names play on words. The bright pink, yellow, black, and white give off an eye-catching and appetizing appeal. The logo letters are titled and bouncy to show movement and phrases like "You want a piece of me?" tie together the sweet and fun theme that foodies will eat up.
