This project required us to create an identity system for a randomly chosen brand name and product/service. The brand name I chose was Massive Enterprise, a conglomerate in biomedical, ballistics, AI, aeronautics, entertainment, and energy.
We had to determine the personality and style of the brand; I researched companies with similar styles and personalities and many companies in similar fields. I chose these because the companies I looked at within the same areas had the same feeling. I chose a corporate style for Massive Enterprise with a modern yet serious personality.
Then, using the chosen style and personality, we created a moodboard of photos, text, illustrations, and textures in a specific color palette.
The next step was to go through multiple rounds of sketches and revisions for both the icon and logotype through group feedback.
We then designed a minimum of three lockup variations to put the primary brand mark, icon, and wordmark.
Lastly, we created at least three brand extensions: design elements that support and enhance the brand's experience visually. I created patterns for mine.
In my first round, I had a lot of issues with spacing and consistency. After the finishing touches and revisions, I've realized that space is a massive factor while working on logos. I feel like I've grown a lot due to this project.
