The road is full of obstacles but virtue will be with you to travel it. We are the force of movement, the lightness of honesty, the solidity of respect, the brilliance of loyalty, the surprising of precision. We are Excellence. This Samurai philosophy gives life to this internal communication and PR project that seeks to give a new approach to the material of our tires by recreating Samurai armors that represent the virtue of DriveGuard, Potenza, Alenza, Turanza and Dueler. The 5 armors will make up an exhibition that will travel around the world and feature virtual tours through which we can express the solid foundation of traditional Japan whose virtues in practice are transformed into excellence