Seesaw,a cup of good idea
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2012年创立于上海的Seesaw是国内最早的精品咖啡连锁品牌。
我们的品牌重塑工作从最具代表性的标识出发，发展出一系列以“马克笔风格“线条为核心的视觉语言；同时通过挖掘 a cup of good idea的灵感主张，为品牌加入直观的咖啡杯符号，成为仅次于标识的重要识别。
围绕清晰简明的视觉逻辑，我们逐步从色彩、排版、图形图像语言等多个方面做出系统规划，完成品牌在线下门店，产品包装，社交媒体及在线销售的完整呈现。
最棒的一点是，这一切视觉体系的导入自然而然，契合了用户对seesaw的认知和想象。做到这些，正是因为我们倾听，洞察，并最终找到共识。
Seesaw is the earliest boutique coffee chain brand in China founded in Shanghai in 2012. Our refreshing work started from its most iconic symbol and extended it to a visual language that’s focused around “the marker pen styling”. At the meantime, we researched further into the inspiration of “a cup of good idea” and added the intuitive coffee cup symbol that’s second only to the main icon.
We gradually and systematically planned out the color, layout, and graphics around the clear and simple visual logic. Then finalized the holistic presentation on the brand’s brick and mortar stores, product packaging, social media and e-commerce stores.
The best thing is that the introduction of this visual system is natural and in line with the consumer's recognition and imagination of seesaw. We do this precisely because we listen, have insight, and finally find consensus.
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品牌形象 / 产品包装 / 动态设计
