Brand: Good&Away (Concept Work)
Project: Brand Identity
Vacations are fun. But there's also the fact that it can be hard work, from research, paperwork, budget, and accommodation, not to mention shopping. Is there a way to make one's dream vacation a slight breeze, even with the miscellaneous things that complete it?
Good&Away is the new wave lifestyle brand that makes it easy for beachgoers to find the right essentials for their next dream getaway. Their offers range from inclusive swimwear and accessories to sunscreens, making shopping for trendy beach essentials worry-free.
The brand requires an identity that feels joyful, bold, and cool. It must fuel desires of escapism and carefreeness even without context. Appealing to people of all genders and sizes is also important.
I wanted to define its brand ethos very early on in its logo. The moment you see it, it lures you to the beach. A similar approach was applied as I moved forward with the rest of the branding.
