Terry Colip | Social Media Tips for Nonprofits

According to surveys, the average person spends over two and a half hours a day on social media. With more than 1.3 million new users per day, there is a huge potential audience for your organization. However, there are also a lot of steps that you can take to reach that audience. Here are some tips for effective social media use for nonprofits.

Creating engaging content is key to standing out on social media. Your story should include a variety of characters and storylines that are relevant to your organization. For instance, the Sacramento History Museum featured 19th-century technology on TikTok. Despite being older than the average TikTok user, volunteer Howard was able to attract millions of views due to his simple and relatable videos. The museum’s increased revenue and visitors were thanks to Howard’s videos.