CULTIVATED STRATEGY
Eastern Carolina, United States (2021)
Cultivated Strategy is a Fractional CFO & Accounting company. Her business already had a brand design, but she wanted to tone down the feminine & beachy vibe to a more trustworthy and neutral vibe.
Brand adjectives : trustworthy, strong, direct, modern.
Her need : a complete visual identity creation, moodboard, primary logo and logo variation, patterns, mockups.
For the logo, Seanna wanted a typographic design, easy to read and elegant.
