Dara's Christmas Surprise
The Christmas campaign to launch the new flavors for "Dara's Ice Cream".
Dara's ice cream launched the first ice cream shop in 2018, with a sole objective of introducing new experience to Egyptians offering high quality homemade ice cream. Since then it became an overnight sensation that's overly famous for their long queues.
Dara's were preparing a new campaign for Christmas to introduce 5 NEW LIMITED TIME ICE CREAM FLAVORS and 3 NEW COOKIES plus other NEW CREATIONS.
Storyline:
The Story follows "Dara" the founder of Dara's ice cream on her journey to come up with the new Christmas menu. Throughout the copies we placed hints for those new items urging our audience to guess them for a chance to win one month of free ice cream.
Social Media Content
Behind The Scenes
