Nocturn Coffee
For Brand Campaign 1 students were instructed to create a brand based off of three company options, and avoid the cliches of a normal business. For my brand I decided to create a coffee shop called Nocturn Coffee.
Nocturn Coffee is a coffee shop that is focused on creating a calm and quiet environment for students to focus on work without the distractions and bustle of a regular coffee shop. Despite being located in popular areas, such as college towns, Nocturn Coffee creates a quiet space that is perfect for completing solitary tasks, like writing that last minute paper. Nocturn Coffee's design is centered around the quiet of after hours, featuring nocturnal animals in its design such as the Tasmanian devil that can be found in its logo. The design also uses a calm color scheme that both resembles the colors of coffee, but also create a calm and warm environment.
