[EN]
you know that popular saying “love is a pain”? sorry to break your expectations but this is wrong. as wrong as Vinicius de Moraes singing “it’s impossible to be happy alone”.
toda joana is a brand that was born to show everyone that everybody deserves to feel pleasure. and that is a matter of choice. In other words: choose to be free.
for this project, we created the verbal identity, concept, logo and all the visual identity. in our creative process, we choose to put our hands down. really. that’s why all images are analog photographs that dialogue with our craft.
[PT]
CREATIVE DIRECTION Emerson Vieira
DESIGN Aline Hanae, Emerson Vieira, Vinicius Beltrão
COPY Anny Katleen, Karin Eduardo
ILLUSTRATION Aline HanaePHOTOGRAPHY Heloisa Vecchio
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