Kal's bakery and restaurant is a Caribbean take out restaurant located in Brooklyn NY.
Not much information was provided since the brand didn't' have a consistent identity in the first place, which made it a bit challenging but I believe the visual I proposed adds a little flavor to the brand.
As Kal is the owner of the restaurant but also the first to cook, the goal here was to bring a fresh look to the brand while keeping everything simple and casual. The mix of orange and black in this case represents warmth, experience and passion for cooking a great variety of meals from the beautiful Haiti.
In order words: Bring the Haitian cuisine to Brooklyn.
Thank you for scrolling