Yasmin Beauty is a beauty brand, created and inspired by the Brazilian-Argentine actress and model Yasmin Brunet.
One of her main features it`s her beautiful mermaid hair, which for many years she created and use, a homemade and magical recipe to leave it nourished and shiny.
So then, the Óleo de Yasmin was born. The first product of the brand.
Creative designer, Motion and DP: Ana Dias
Photography: The Social Eye Agency
Ilustration: Rafa Iannotta
Video and Content Creator: Mind Audiovisual
Company and distributor: Ei Beleza/Yasmin Beauty
Printing: Mg Graf and AMS Rótulos e Embalagens
Combining natural elements, the world of our inspiration embraces the universe, the sun, the moon and the sea. It reflects in the packaging, all the power that the mixture of oils has. The mystical air prevails in every experience. Just as minimalism also speaks to the naturalness of the product, which is vegan.
To create the symbol, we were based on Yasmin's favorite flower, jasmine, as well as the moon and sun that embrace the flower, creating a symbolism of astral and earthly connection, light and the shine of hair hydrated by the product.
This print was created from 3 elements: gemstones, the universe and the sea. We can see these elements combined with each other, surrounded by a strong and impactful blue, in something like a painting canvas. The stamp is included on the inside of both the label and the cartridge. When you handle the product, you can see the internal print in the label through the transparency of the oil.
