Brand: Shalini Silva Photography
Assignment: Brand Identity and Social Media Content creation
Assignment: Brand Identity and Social Media Content creation
Shalini Silva Photography is a new studio focused on Child and Family photography. She wanted to promote her services in FB and Instagram and came to me with the requirement of content creation for those platforms. Her idea was to launch a promotion parallel to Christmas offering 3 photography packages. We had a strict time frame but after taking a closer look at her branding at that time I understood the importance of creating a proper brand identity as the first step to get the expected outcome. So first I created this logo and brand identity elements for her to build a better brand presence and secondly social media content with several pillars.
Logo and brand identity
Since this brand is closely related with children I used a butterfly shape with a letter 'S' for the logo and a soft colour palette with a simple font.
These were the other logo options I provided.
Provided a primary colour palette and a extended colour palette for social media usage.
Social Media Content
Mockups from: www.Freepik.com
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