Objective: Design and create a high end publication for distribution at Gold Key properties, resorts and retail establishments. The publication was very well received by the client and increased revenues. Balanced white space with bright color and reverse type created an active palate invite visitors to Virginia Beach's sumer season.
refreshing, crisp, exhilarating, lively, engaging, beachy
Color Guide:
Ocean magazine designed with a tropical theme expressed intense movement, activity and fun-loving joy that accompainies a luxurious beach vacation. The vibrant mix conveyed this mood satisfying a “wish-fulfillment” lending the tone to activities, shopping and dining excursions in the resort area. Deeper hues within the tropical mix were also used in more sophisticated restaurants and mature venues.
Reverse copy in color boxes added emphasis to the section theme and was a great unifier throughout the publication.
Color Guide:
Ocean magazine designed with a tropical theme expressed intense movement, activity and fun-loving joy that accompainies a luxurious beach vacation. The vibrant mix conveyed this mood satisfying a “wish-fulfillment” lending the tone to activities, shopping and dining excursions in the resort area. Deeper hues within the tropical mix were also used in more sophisticated restaurants and mature venues.
Reverse copy in color boxes added emphasis to the section theme and was a great unifier throughout the publication.
