CARAMELLO PÂTISSERIE
VISUAL IDENTITY / PRINT MATERIALS / PACKAGING / MARKETING MATERIALS
Caramello is a boutique, French inspired patisserie (pastry shop), offering a vast array of gourmet desserts. While customers can find all sorts of sweet, hand-made temptations, the most prominent of all are Caramello’s signature éclairs, combining classic French recipes with a modern twist.
We were tasked with designing their visual identity and packaging. The goal was to create a clean and elegant visual style, easily distinguishable among their competitors.
After designing a great number of concepts, testing and tweaking, we arrived at a logo made out of beautiful typography, combined with a simple mark. For it, we decided to go with the most important peace of their creations – the éclair.
We combined everything with an elegant and luxurious color pallet, containing mint and dark green, white and copper.
Every piece of printed materials was carefully designed to both look and feel premium, while ensuring a consistency in style on every level – from the small price tags, to the decorations and overall interior and exterior design of the patisserie.
We were tasked with designing their visual identity and packaging. The goal was to create a clean and elegant visual style, easily distinguishable among their competitors.
After designing a great number of concepts, testing and tweaking, we arrived at a logo made out of beautiful typography, combined with a simple mark. For it, we decided to go with the most important peace of their creations – the éclair.
We combined everything with an elegant and luxurious color pallet, containing mint and dark green, white and copper.
Every piece of printed materials was carefully designed to both look and feel premium, while ensuring a consistency in style on every level – from the small price tags, to the decorations and overall interior and exterior design of the patisserie.
